HOW TO PICK A GIFT
IT'S TRUE WHAT THEY SAY. WHEN A PIZZA IS GOOD, IT'S GREAT! BUT EVEN WHEN A PIZZA IS BAD, IT'S STILL PRETTY GOOD.
Gifts are kind of the same. Any gift you give is a nice gesture, sure…but if you hate kiwi on your pizza, for example, and someone gives you a pizza covered in kiwi slices, your good feelings about the person who gifted you the pie-from-hell might be slightly diminished from where they were pre-pie!
WHEN TO GIVE A GIFT
If you are a parent, you have likely played "Red light. Green light." with your kiddos at some point in their lives. I prefer "The Quiet Game" but winning the lottery would be easier than having my kids play it properly!
If you are not a parent, and you have not played this game, I envy you. Just kidding. Ok, mostly kidding. The game is simple. You yell "Green Light" and your kids RUN. You yell "Red Light" and your kids STOP.
We're going to play a fun version of it below, for some common occasions when you may be unsure as to whether a gift is necessary.
THESE ARE A FEW OF MY FAVORITE THINGS (TO GIFT)
When you own a cookie company, it is highly likely that everyone you know has been on the receiving end of a gift box of your insanely delicious and extremely addictive cookies.
So what to do when I need to give a gift to someone I like, or love, or want to impress? Here are some of my favorite things:
HOW TO WRITE A THANK YOU NOTE
YES, THERE IS A *RIGHT* WAY
Grandma might not say anything to you, but trust me: She and her friends are probably at this very moment sighing over how young people today just don’t have manners.
There is a six-point formula to the proper thank-you: Learn it, know it, memorize it, and it will never fail you.
DO GIFT BASKETS REALLY MAKE PEOPLE HAPPY?
TLDR: NO
Disclaimer: The views and opinions expressed in this snarky article are those of the author and do not necessarily reflect the official policy or position of any agency of the ROONS brand. Examples of analysis performed within this article are only examples. They should not be utilized in real-world analytic products as they are based only on very limited and dated open source information and a historical interaction with said gift baskets. Assumptions made within the analysis are not reflective of the position of any ROONS entity.